Capri Campaign

Eytys approached Petty Detail to create a few visuals for the launch of their new chunky sandal Capri. This eventually ended up becoming 5 different short videos depicting the shoe in different settings and scenarios.

We had close communication with their team through-out the process, demonstrating what's possible and how the CGI-pipeline differs from regular shoots.

Capri, the island right outside of Naples, Italy naturally became our muse in the process. Depicting more natural environments, pivoting from Eytys trademark urban visuals.

All content was produced for social media with an aspect ratio to maximize screen space. This while at the same time maintaining good composition when viewed as a square on the profile or on the discover page.



Design, Direction, Production & Sound:
Petty Detail


[email protected]

+46 (0)707587605